Sunday, 11 November 2012

Brief history of music video part#4

MODERN METHODS
 Lo-fi Internet music clips - Some independent filmmakers have begun recording live sessions to present on the Web. These are swiftly recorded clips which are made with minimal budgets and Offer freedom from the increasingly burdensome financial requirements of high-production movie-like clips.It started b as the only method for  poorly known indie music artists to present themselves to a wider audience (but now this approach is often by major mainstream artists as well) 


Lyric Videos - In 2010 the popularity of “Lyric Video” arose due to computers being the primary form of purchasing and consuming music. This is a video which typically features the lyrics to a song  along with the audio of the song. A "lyric video" is often released separately by a music label and prior to the official "music video" for a song. Cee Lo Green and Katy Perry were among to adopt this style. 


Unofficial music videos - Unofficial, fan-made music videos are typically made by synchronising existing footage from other sources, such as television series or movies, with the song. The first known fan video was created by a women named Kandy Fong in 1975 using still images from Star Trek loaded into a slide carousel and played in conjunction with a song.
 Fan videos made using videocassette recorders soon followed suit. With the mass availability of easy distribution over the internet and cheap video-editing software, fan-created videos began to gain wider notice  again in the late 1990s and have continued to evolve.
 In 2007, a new form of lip sync-based music video called lip dub became popular in which a group of people are filmed lip singing and then the music is synced afterwards. These videos have the feeling of being spontaneous and authentic and are often uploaded to YouTube or Facebook or adopted by media students like myself! (Furthermore now spoof parodies of mainstream songs are often made after the original realise by youtube users)

                            
                             


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