Friday, 19 October 2012

Industry moulding of Artist's star image


I found this news article really interesting because in relation to the subject of star image & industry control i feel a raw area is the ITV show the X-factor. You watch the audition's and you see the natural talent. The people who are so very passionate about music and upholding their own personal style. Yet when they have made that final cut and got through to the live shows, it all changes. Firstly their image, the show reworks them into their idea of a sellable product, they loose any sense of originality, their hair, makeup, clothing and so on are completely fixed and they are pushed towards an image that is completely out of their hands. Not only does their image completely alter but also their musical style, genre, & expression, which I feel contributes to the decreasing authenticity of artists work. In relation to music video this is visually admitted through either voyeuristic features & sexualisation (that seem to be evident in most commercially successful artists work of the current age) or cheesy, sterile remakes of a set sound with marginally altered lyrics / locations or costumes for each new song. 

An article from 'digitalspy' 

Rebecca Ferguson has admitted that she has had to change her personality in order to survive in the music industry.

The X Factor 2010 finalist told the Daily Star Sunday that she was forced to "toughen up a lot" over the last two years.

Rebecca Ferguson performs at the Bridgewater Hall, Manchester on the first night of her UK tour
© PA Images / Dave Thompson/PA Wire


"I can't watch my first audition because it makes me too upset," she told the paper. "I just think it is really sad. I look at myself and don't recognise myself. I do think fame and fortune changes people."

She continued: "I have had to change because the girl in that audition wouldn't survive in the music industry. Little sweet Becki who loves everyone and who thinks the best of everyone wouldn't survive.

"I have had to toughen up a lot," she added, "so when I look at that I feel really sad."

Ferguson returns to The X Factor tonight (October 14) to perform her new single 'Backtrack'. The 26-year-old from Liverpool said that her time on the show taught her the importance of holding on to her identity.

"My advice is, if you are going to go on X Factor you have to know who you are as an artist," she explained.

"A lot of people go on, get told what to do, make a fool of themselves and then blame someone else.

Rebecca Ferguson


"When I went on there I was asked to sing things and I used to say 'no way'," she added. "You have to know who you are as an artist. If you are not happy with the song, don't sing it. Simple as that - no-one forces you to do it."

The singer also said that she learned the hard way about the importance of a work-life balance. Earlier this year, she publicly fell out with her management company over Twitter - claiming they forced her to work to the point of collapse - and they are now suing her for breach of contract

"I was naive in that I thought I could just sing and perform and do what I had always wanted to do all my life," she said.

"But I wasn't ready for all the added dramas that came along. There were times I fell out of love with music and thought about walking away.

"I thought I was happier when I was that girl at home in my bedroom singing into my hairbrush.

Rebecca Ferguson 'Backtrack' single artwork.
Rebecca Ferguson 'Heaven' deluxe edition artwork.


"I've had so many bad moments but the worst was when I collapsed," she continued. "Nothing is worth being ill or collapsing over.

"That's not music. Music is about making yourself happy and making other people happy."

Ferguson - who has since signed with a new management company - will release a deluxe edition of her latest album Heaven tomorrow (October 15) and plans to tour the US early next year.

"I'm just enjoying what I do again and enjoying singing again," she said.

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