TV : videos aired on music channels (EG: 4music, MTV, VIVA, Smash Hits etc), interviews on chat shows (EG: The Graham Norton show, The Jonathan Ross Show,Alan Carr Chatty man,Pearce Morgan's life stories,The One Show, Loose Women, T4 Etc), Live performances (X-factor / Strictly), advertisements of their album / concerts - which are played around programs that relate to their target audience EG: when 'Glee' is on they may advertise a Taylor Swift Album as they have a similar audience base, cameo appearances, charity shows or events (Children in Need, Sport/Comic Relief), Product Advertising (EG: Nintendo Wii ads with One Direction or Snoop Dog on the Orange adverts), Game shows (EG: Celebrity Master-chef, I'm A Celebrity Get Me Out Of Here, Strictly Come Dancing,Dancing on Ice, Celebrity Cube etc)
RADIO: Songs played, Radio interviews, BBC1 live lounge, Guest Dj'ing
PRESS : both above & bellow the line advertising commercial advertising : Magazine / Newspaper articles or interviews, tabloid gossip stories, Posters, Billboards, flyers, magazine photo features / covers (EG: Lana Del Ray on the cover of VOGUE magazine), posters in magazines, advertisements within magazines, fundraising events, autobiographies/biographies
ONLINE : Social Networks - Twitter feed, facebook, myspace, youtube channel, Google+ / Alerts, Tumblr, itunes, viral videos, band applications / video games, band/artists website, blog, online competitions, free downloads, photos,(bellow line) fan based blogs / websites
PERFORMANCES: TV & Radio live performances, support act's for other groups, Collaborative events EG: Radio 1's Hackney Weekend, Sainsbury's Super Saturday, Capitals Jingle Bell / Summer time ball's , book/poster/album signing's, fan meetings, , competitions & meetings.
OTHER: band merchandise, company partnerships + sponsorships, EG: happy meals with 'pop' stars on, make-up / clothing ranges EG: Girls Aloud flase eyelashes range, iphone apps
We then explored a particular genre of artists & chose a selection of ways in which we could publicise their music and expand their fan base and future prospects within the industry.
"THE FLEURBELLES"
Because they are a relatively Indie rock chick band we didn't envisage using huge marketing resources. We have set them up a twitter account and are starting to gather a fan base of loyal followers who regularly tweet "THE FLEURBELLES". Additionally we have set up a Facebook page, where fans can view photographs of the girls, receive updates on their gigs, and are also linked to their new Youtube channel, which can be located on the 'IndieMusicCahnnel'. The Youtube account not only has their new video for their single but also live video blogs of the girls and shots from some of their intimate gigs. We have booked them to play at Leeds, Reading & Glastonbury festivals in the summer of 2013, and will be promoting these performances on their band webpage when the line up's have been officially released for each of the events & have also just signed a deal with 'The Hard Rock Cafe' to introduce 'Flerbelles Thursdays' where they will play weekly Gigs and eventually build a sustainable relationship and commitment with the restaurant. Furthermore the girls will be appearing on both the Christian O'connell Breakfast show (On Absolute Radio) and BBC1's Live Lounge with Fearne Cotton in order to directly speak to their target audiences & uphold their authentic, individual, artistic style. They are also now officially the face on a brand new campaign for a women's charity who are working on the current issue of 'sex trafficking', we felt it was really important for the girls (who have very strongly feminist opinions and often express these through their songs) to become involved with this particular cause in order to uphold their honest approach to music and their devotion to their personal morals and beliefs. We are also hoping in the future once we have began to launch them into a bigger market we may be able to persuade the girls to feature on a couple of late night chat shows for instance 'Alan Car Chatty Man' and 'Late night Jools Holland' (with whom we have connections too). We have made quite a large investment in 'The Fleurbelles' and have a generous budget to mold around their career in the industry, but they are extremely persistent about not dramatically changing their image which is something that we may have to tone down if we want widespread radio play / television coverage. Though we do want to expose them to a wider variety of audience genres (because at the moment we are trying to launch them into a wider market and give them an opportunity to express their points of view through alternative mediums, in order to help boost their credibility). Another way in which were doing this is for a sectioned period allowing fans to download free copy of the girls new hit in order to widen the consumer incentive. Furthermore in line with their market of 19-23 year old women we have fixed them some magazine photo shoots, including a spread in 'Indie Fashion Magazine' showcasing their alternative style and additional empowerment through their clothing statements. They have also been working with Mary Portas on a project called "regeneration of rock" where they have helped design and set up a clothing line which will be purchasable at 'Topshops' Oxford street store. (we don't want to launch it in to to many stores for the moment as we want to uphold a boutique feel to their designs).
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