Evaluation Question 2

^ Here I have enclosed photographs from my digital pak. The images reflect a bellicose, rebellious image of the boys youth, connoting the lifestyle associated with this type of music – trendy, hedonistic, anti-mainstream. Having the blows blow up condoms, pretend to drink beer, pee on cars and generally mess around as part of “the lads” are all images which give the audience a vital incite into the band’s past, encase their close relationship, and leave the viewer feeling admirable of their “cocky” attitude from a young age. The costume choices are clothing which connotes the style commonly sported in the rock genre – leather jacket, sleeveless denim etc, and using this natural style reinforces the trendy likability of the group, links to the images of the older band &attracts the audience who would style themselves similarly and thus feel as if they are “qualified” to enjoy and follow this particular group. The ambiguity of using (in this case miniature versions) rather an image of anything other than the band itself is paramount to this particular genre therefore I adhered to this necessity and artistically drew in my edgy audience with presenting some diversity – most mainstream pop artists music Is often written for them & therefore has a similar melody throughout an album and often very simplistic or overly graphical covers.

From audience research I was aware that this particular genre are concerned with being outside the box therefore by juxtaposing the innocence of young children with the rebellious vocals and props I felt that the Digi-pak would be able to stand its ground amongst close up shots of retouched artists and appeal to an audience who are more concerned with music than following an artist like for example Justin Beiber & automatically liking every song of his. This imagery I carried through to my website in order to make the site seem innovative and updated mainly displaying images from the ‘brand new album’ not a collection of ‘poster’ style pieces for the mainly male audience to gawk over.