Planning our ideas

I have fallen in love with the concept of using intertextuality. From a noted bank of historical knowledge (from studying history As) and a love of a retro style of music video. Recently watching the john lewis 'Never Knowingly Undersold Tv Advert' as well as researching into music videos which incorporate this idea of bringing in additional references for instance, Dianna Ross's Chain Reaction which parodies a 60's television show, or the Beastie Boys Sabotage which takes the form of  'starsky and hutch' a 70's American cop show. 

 This concept of Intertextuality adds a certain lightness and post modern style to a music videos means of entertainment. This idea that not everyone who watches our piece will understand the links, but some will and those people will receive an additional satisfaction from our work really appeals to me. I know that in my heart of heart's I would love to do a very deep and emotional video which focuses upon a social or cultural issue or dilemma, this minimalistic and powerful style really appeals to me - as if the case of Radio Heads - No surprises. 

In terms of my personal interest this form of video would sell to me as an audience, something simple, clever and ambiguous. However I feel that to be able to reach my full potential in terms of editing, movement, mis en scene, lighting and so on, that a faster paced and more narrative reliant piece will be a better route to take. Though I do still really want to create something very innovative and clever just perhaps from a more light hearted angle.

 So thus I come back to my opening point about the notion of intertextuality, myself and the rest of my group (Amy Garnett, Grace Child and Rhianna Price) feel that bringing other era's into our music video would a.) be such a fun and exciting project to direct, film and edit and b.) be something that could would give us a lot of creative scope. 

We like the idea of making a narrative & performance based video in which a teen girl travels through different periods of history (similar to the John lewis ad above - drawing elements of this concept) in order to find herself. We envisaged the video beginning with her boyfriend (our lead singer who we have already found a suitable actor for!) and herself discussing where their relationship was heading, she would then explain to him that she wanted "to find herself" & "move forward with her life without him" leaving this intimate split behind she exits and finds herself in a whole other era EG: the 1960's, in this era its a party and she becomes part of this party - with matching mis en scene EG: a Beatles poster and picture of Twiggy, when she tries to leave the party and get back to her future (alone) she merely enters another era (through a door) and so on. 

The fact she cannot leave this circle of past decades represents the fact that she (in her heart of hearts) cannot leave the the relationship behind, and that what she is really looking for is in the past & that is him! We have discussed many other elements & quirky additions that we could incorporate as well for example : having the parties as leavers disco's in which we could have a sign the says "The class of" in the generic fonts of those periods, for example the 1970's would we would use big flower power psychedelic bubble writing.